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Data Overload on Dating Sites
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Findings: Women Prefer Virtual Dating
Signed up for Omnidate today. Compete says Omnidate has about 2, monthly visitors. Is it a destination or a service that dating sites can embed or both? As with all startups, there is the official company line and then there is your gut reaction to a service.
Signed up for Omnidate today. Haven’t been on the service for a while and I wanted to see what’s changed since I went on a “date” there with.
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Consumers can find more of what they want on the Web, but that may not always be such a good thing. The findings could have implications for other kinds of websites, although new technologies and approaches could help address the problem, researchers suggest. Dating sites are big business. Dating sites frequently resemble e-commerce sites such as Amazon. Their study, published last month in the journal Cyberpsychology and Behavior , shows that having more search results leads to a less careful partner choice.
Michael Norton , an assistant professor at Harvard Business School, coauthored a study published in the Journal of Interactive Marketing last year that suggests that this kind of cognitive overload is common on dating sites. His study found that the average date-seeker typically spends nearly 12 hours a week searching online and emailing for a payoff of less than two hours of offline dating. Right may be exactly the wrong decision, Norton says.
The problem clearly extends well beyond dating sites. Ellison believes that the sheer amount of information online presents a challenge to users, although search engines such like Google have proven effective for sorting through the simplest types of information. When searching for more complex, subjective information, such as the ideal holiday destination, however, Web users may experience similar cognitive overload and make equally rushed choices.
As for dating sites, Chiou suggests a few technical solutions that could help.
All dating on a the usually omnidate
OmniElements are the mechanism by which data elements of an OmniObject are communicated to Omni-Patient. Omni-Patient provides the following additional constructs to facilitate data submission through IDS:. The OmniDate provides an optional format attribute, which allows the integrator to specify how the Date and Time is represented, using pattern letters as defined in the Java SimpleDateFormat. The non-recommended implementation is shown in the following example:. The reference will only contain the data elements required to uniquely identify the Subject, which in most cases will be the SourceName and SourceInstanceId.
In this case, the referenced Subject must be specified with the same SourceName and SourceInstanceId that it has when submitted on its own.
Online dating can be fraught with “firsts,” including the first time you meet a person face-to-face. If you’re not sure you’re ready for that step, would you consider a date in a 3-D virtual world that’s reminiscent of Second Life? OmniDate is hoping the idea will catch on in a big way. The firm is working on a new service, to be ready in the next few months, that features photo-realistic avatars — that is, online characters that look like you, or at least like your best photo.
Users submit a photo, which the service renders as an animated online character. See the bottom of this page for an animation showing how OmniDate turned a photo of me into an avatar. We even added a mullet for good measure. Your avatar can then go on a virtual date in a variety of settings, such as a restaurant or a bar. Interactions between avatars are deliberately limited. Participants use emoticons to trigger avatar responses — for example, you can have your avatar yawn if your date is being a bore.
Avatars can play games, touch hands and even blow a kiss — if the other person gives permission.
Omnidate Competing with Online Dating Sites
Unlike Second Life, OmniDate intends for its avatar dating system to be used by real people who want to set up real life dates. Going on a virtual date is less time consuming, less expensive, and more secure than meeting at a local Starbucks. My guess is that people will also use OmniDate to flirt, etc. Guess again.
Technologies like this increase the entertainment value of dating sites read: ad impressions , keep users subscribed longer read: recurring revenue , and get users comfortable interacting with each other read: higher conversion.
OmniDate is a simulated dating environment where two people go on a virtual date, in a bar or café, from the comfort of their own home.
OmniDate is hoping the theory will catch on in a way that is big. Read more. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.